An interesting study about taking risks in golf over at Forbes.com:
Loss aversion plagues the best of us. The first step to conquering it: understanding its true costs.
Conversations about brands and service recommendations are heading online. A new study by MomConnection.com found that the mom demographic seeks advice, support and connection through online social networks such as Facebook and Twitter. One of the more interesting findings is that mom’s are more likely to seek advice from their trusted networks as opposed to sharing advice. Where will these questions and conversations take place…Facebook status updates, Twitter updates? People are talking about your brand, but do you know where your customers are online?
According to recent findings from MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for advice, support and connection.
Neil over at QuickSprout.com has put together a great article about turning readers into subscribers. This is an important, but difficult, conversion since you have a limited amount of time to capture the readers interest, convince them that you produce interesting content and ultimately sell them on following you via email or RSS. If you have not yet added links, ADD THEM NOW! If your RSS/Email links are small, make them much bigger. Make it extremely easy for users to find these links and follow you.
Adding RSS subscription link within your blog’s sidebar isn’t enough
these days. Yes, those links will get clicked on and you will get some
subscribers, but you won’t convert a lot of those visitors into readers.
The chances of your business taking off as fast as Twitter or even Facebook are slim to none. I apologize if this is news to you and have upset you. I believe your journey will be long and prosperous but expectations need to be managed sometimes and this is one of those times.
For every overnight digital success such as Twitter,
there’s a technology that came up the hard way, clawing every point of
market share from bitter rivals and struggling to win over a
disinterested public. But quality triumphs in the end.
Some ideas and businesses simmer longer than they boil, here are the top ten.
Read this article by Seth Godin before you raise a dollar from anyone!
It works like this: you have an idea, a fledgling business or a new
market to enter. You find an amateur investor (a wealthy dentist, a
retired executive) and raise the money to bring it to market. And in
return? The investor gets $xx for every unit you sell. From the first
one until forever.
Intrigued? Read more:
Read this in-depth article with Raffi Amit, professor of Management at Wharton.
A key question that all would-be entrepreneurs face is finding the business opportunity that is right for them. Should the new start-up focus on introducing a new product or service based on an unmet need? Should the venture select an existing product or service from one market and offer it in another where it may not be available? Or should the firm bank on a tried and tested formula that has worked elsewhere, such as a franchise operation?
What does your brand stand for? Can your employees answer the question “Why are we here?”
While it may sound a bit like Philosophy 101, a company whose employees
can answer the question, “Why are we here?” will be the company that
makes stronger connections with consumers in search of solutions to
life’s new normal issues.
http://www.forbes.com/2009/11/11/brand-defining-marketing-cmo-network-allen-adamson.html?feed=rss_leadership_cmonetwork
Why are there so many articles about the traits, attributes, qualities, etc. of successful entrepreneurs? Entrepreneurs succeed because they are busy creating and building companies, not completing checklists confirming they are fit to be successful! I was reading an interesting article recently and found three reasons entrepreneurs might be successful in their pursuit. The reason I liked these is that anyone reading this right now can take advantage of them.
- Luck & timing
- Gut sense
- Iterative improvement
To me, this list says: “get out there and start building your company”. Keep working on your idea, keep building, keep improving. Do what you think is right and keep an eye out for opportunities. Simple right? Read this article then get back to work!
Viral internet marketing success is something everyone wants for their business, but do you know how to create it? Learn what makes a successful viral marketing campaign tick.
Viral internet marketing can also be described as a global word of mouth process
Are your customers talking about your business?
Viral Internet Marketing – Top 3 Steps to Viral Internet Marketing