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	<title>The Zen of When &#187; Improve Your Website</title>
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	<link>http://zenofwhen.com</link>
	<description>Inspiring and educating entrepreneurs working overtime</description>
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		<title>Turn Readers Into Subscribers</title>
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		<pubDate>Tue, 08 Dec 2009 13:00:46 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[Improve Your Website]]></category>
		<category><![CDATA[Social Media]]></category>

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Neil over at QuickSprout.com has put together a great article about turning readers into subscribers.  This is an important, but difficult, conversion since you have a limited amount of time to capture the readers interest, convince them that you produce interesting content and ultimately sell them on following you via email or RSS.   If you [...]]]></description>
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		<title>Revealing Design Treasures From The Amazon</title>
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		<pubDate>Tue, 17 Nov 2009 14:33:06 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Improve Your Website]]></category>

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		<description><![CDATA[Great presentation about how Amazon has improved their website design and functionality.
You&#8217;ll learn:
+ The simple Yes/No question that increased revenues by more than $1 billion
+ The elegant subtlety of Amazon&#8217;s security system
+ Why Amazon&#8217;s business model is more than meets the eye (and why designers need to care)
+ The wins and losses that Amazon has [...]]]></description>
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