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	<title>The Zen of When &#187; Startup Advice</title>
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	<link>http://zenofwhen.com</link>
	<description>Inspiring and educating entrepreneurs working overtime</description>
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		<title>Why You Avoid Risks In Golf&#8211;And Business</title>
		<link>http://zenofwhen.com/why-you-avoid-risks-in-golf-and-business</link>
		<comments>http://zenofwhen.com/why-you-avoid-risks-in-golf-and-business#comments</comments>
		<pubDate>Sat, 12 Dec 2009 13:00:51 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/?p=55</guid>
		<description><![CDATA[An interesting study about taking risks in golf over at Forbes.com:
Loss aversion plagues the best of us. The first step to conquering it: understanding its true costs.

Continue reading here
]]></description>
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		<title>Passion For Your Business (video)</title>
		<link>http://zenofwhen.com/passion-for-your-business-video</link>
		<comments>http://zenofwhen.com/passion-for-your-business-video#comments</comments>
		<pubDate>Wed, 09 Dec 2009 13:00:45 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/?p=54</guid>
		<description><![CDATA[This is how you should feel about your business.  You should be knowledgeable, excited and passionate about whatever it is you are providing your customer.  This is a video of John, the proprietor of Galcos Soda Pop Stop based in Los Angeles.  What are you passionate about?  What can you excite people about?

Read the full [...]]]></description>
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		<title>Your Startup Is Not Twitter</title>
		<link>http://zenofwhen.com/your-startup-is-not-twitter</link>
		<comments>http://zenofwhen.com/your-startup-is-not-twitter#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:30:46 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/your-startup-is-not-twitter</guid>
		<description><![CDATA[
The chances of your business taking off as fast as Twitter or even Facebook are slim to none.  I apologize if this is news to you and have upset you.  I believe your journey will be long and prosperous but expectations need to be managed sometimes and this is one of those times.
For every overnight [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Avoid Banks and VC&#8217;s: A Better Way Of Raising Startup Capital</title>
		<link>http://zenofwhen.com/avoid-banks-and-vcs-a-better-way-of-raising-startup-capital</link>
		<comments>http://zenofwhen.com/avoid-banks-and-vcs-a-better-way-of-raising-startup-capital#comments</comments>
		<pubDate>Tue, 17 Nov 2009 15:35:49 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/avoid-banks-and-vcs-a-better-way-of-raising-startup-capital</guid>
		<description><![CDATA[Read this article by Seth Godin before you raise a dollar from anyone!&#160; 
It works like this: you have an idea, a fledgling business or a new
market to enter. You find an amateur investor (a wealthy dentist, a
retired executive) and raise the money to bring it to market. And in
return? The investor gets $xx for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Forbes.com: Define Your Brand&#8217;s Purpose, Not Just Its Promise</title>
		<link>http://zenofwhen.com/forbes-com-define-your-brands-purpose-not-just-its-promise</link>
		<comments>http://zenofwhen.com/forbes-com-define-your-brands-purpose-not-just-its-promise#comments</comments>
		<pubDate>Tue, 17 Nov 2009 15:28:17 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/forbes-com-define-your-brands-purpose-not-just-its-promise</guid>
		<description><![CDATA[What does your brand stand for?&#160; Can your employees answer the question &#8220;Why are we here?&#8221;
While it may sound a bit like Philosophy 101, a company whose employees
can answer the question, &#8220;Why are we here?&#8221; will be the company that
makes stronger connections with consumers in search of solutions to
life&#8217;s new normal issues.
http://www.forbes.com/2009/11/11/brand-defining-marketing-cmo-network-allen-adamson.html?feed=rss_leadership_cmonetwork
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Reasons Entrepreneurs Succeed</title>
		<link>http://zenofwhen.com/3-reasons-entrepreneurs-succeed</link>
		<comments>http://zenofwhen.com/3-reasons-entrepreneurs-succeed#comments</comments>
		<pubDate>Tue, 17 Nov 2009 15:16:43 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/3-reasons-entrepreneurs-succeed</guid>
		<description><![CDATA[Why are there so many articles about the traits, attributes, qualities, etc. of successful entrepreneurs?&#160; Entrepreneurs succeed because they are busy creating and building companies, not completing checklists confirming they are fit to be successful!&#160; I was reading an interesting article recently and found three reasons entrepreneurs might be successful in their pursuit.&#160; The reason [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Steps To Viral Internet Marketing Success</title>
		<link>http://zenofwhen.com/3-steps-to-viral-internet-marketing-success</link>
		<comments>http://zenofwhen.com/3-steps-to-viral-internet-marketing-success#comments</comments>
		<pubDate>Tue, 17 Nov 2009 15:01:56 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Business Tools]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/3-steps-to-viral-internet-marketing-success</guid>
		<description><![CDATA[Viral internet marketing success is something everyone wants for their business, but do you know how to create it?&#160; Learn what makes a successful viral marketing campaign tick.
Viral internet marketing can also be described as a global word of mouth process
Are your customers talking about your business?
Viral Internet Marketing – Top 3 Steps to Viral [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Save $1 Million!</title>
		<link>http://zenofwhen.com/save-1-million</link>
		<comments>http://zenofwhen.com/save-1-million#comments</comments>
		<pubDate>Tue, 17 Nov 2009 14:56:19 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Startup Advice]]></category>

		<guid isPermaLink="false">http://zenofwhen.com/save-1-million</guid>
		<description><![CDATA[Neil Patel recently blogged about his million dollar mistake.&#160; Not a lot of people enjoying talking about their failures, but even if Neil did not enjoy it, he put up a great article that might just save you $1 million.&#160; Can you afford not to read it?
During our peak, we were pulling in millions of [...]]]></description>
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