Forbes.com: How Entrepreneurs Identify New Opportunities
2009 November 17
Read this in-depth article with Raffi Amit, professor of Management at Wharton.
A key question that all would-be entrepreneurs face is finding the business opportunity that is right for them. Should the new start-up focus on introducing a new product or service based on an unmet need? Should the venture select an existing product or service from one market and offer it in another where it may not be available? Or should the firm bank on a tried and tested formula that has worked elsewhere, such as a franchise operation?