Friends Still Most Important When It Comes To Product Recommendations
Conversations about brands and service recommendations are heading online. A new study by MomConnection.com found that the mom demographic seeks advice, support and connection through online social networks such as Facebook and Twitter. One of the more interesting findings is that mom’s are more likely to seek advice from their trusted networks as opposed to sharing advice. Where will these questions and conversations take place…Facebook status updates, Twitter updates? People are talking about your brand, but do you know where your customers are online?
According to recent findings from MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for advice, support and connection.