Turn Readers Into Subscribers
2009 December 8
Neil over at QuickSprout.com has put together a great article about turning readers into subscribers. This is an important, but difficult, conversion since you have a limited amount of time to capture the readers interest, convince them that you produce interesting content and ultimately sell them on following you via email or RSS. If you have not yet added links, ADD THEM NOW! If your RSS/Email links are small, make them much bigger. Make it extremely easy for users to find these links and follow you.
Adding RSS subscription link within your blog’s sidebar isn’t enough
these days. Yes, those links will get clicked on and you will get some
subscribers, but you won’t convert a lot of those visitors into readers.